Description

• Title: Measuring and analysis of digital marketing
• Collective work title: Big Data, Digital Marketing and Trendwatching
• Creator: Jacuński, Michał
• Pages: S. 11-27
• Description: Zawiera streszczenie. ; Zawiera bibliografię. ; Zawiera tabele. ; Recenzenci: Dr. hab. Marcin Brocki (Jagiellonian University in Krakow), Dr. hab. Andżelika Kuźniar (SGH Warsaw School of Economics).
• Language of abstract: eng
• Publisher: Oficyna Wydawnicza ATUT ; National Center for Research and Development
• Place of publishing: Wrocław
• Date issued: 2018
• Type: Tekst
• Identifier: ISBN 978-83-7977-341-1
• Language: eng
• Has version: http://www.atut.ig.pl/files/big-data.pdf
• License: OTHER
• Detailed object type: rozdz
• Object type: Rozdział