- Measuring and analysis of digital marketing
Description
- Title: Measuring and analysis of digital marketing
- Collective work title: Big Data, Digital Marketing and Trendwatching
- Creator: Jacuński, Michał
- Pages: S. 11-27
- Description: Zawiera streszczenie. ; Zawiera bibliografię. ; Zawiera tabele. ; Recenzenci: Dr. hab. Marcin Brocki (Jagiellonian University in Krakow), Dr. hab. Andżelika Kuźniar (SGH Warsaw School of Economics).
- Language of abstract: eng
- Publisher: Oficyna Wydawnicza ATUT ; National Center for Research and Development
- Place of publishing: Wrocław
- Date issued: 2018
- Type: Tekst
- Identifier: ISBN 978-83-7977-341-1
- Language: eng
- Has version: http://www.atut.ig.pl/files/big-data.pdf
- License: OTHER
- Detailed object type: rozdz
- Object type: Rozdział