- Conscious and unconscious influences in Internet advertising in transition economies
Description
- Title: Conscious and unconscious influences in Internet advertising in transition economies
- Collective work title: Proceedings of the Second International Conference on ICT Management for Global Competitiveness and Economic Growth in Emerging Economies. Conference Theme: Economic, Social and Psychological Aspects of ICT Implementation. Wrocław, Poland September 16-17, 2013
- Creator: Kowal, Jolanta ; Węgłowska-Rzepa, Krystyna
- Pages: S. 37-67
- Description: Zawiera streszczenie. ; Zawiera bibliografię. ; Zawiera rysunki. ; Zawiera tabele.
- Language of abstract: eng
- Publisher: College of Management EDUKACJA (WSZ E)
- Place of publishing: Wrocław
- Date issued: 2013
- Type: Tekst
- Identifier: ISBN 9788364389009
- Language: eng
- Has version: http://www.globdev.org/files/ICTM_2013_proceedings.pdf ; http://ssrn.com/abstract=2394049
- Detailed object type: rozdz
- Object type: Rozdział