- Results of research on advertising : methods of qualitative and quantitative analyses (research report)
Description
- Title: Results of research on advertising : methods of qualitative and quantitative analyses (research report)
- Collective work title: Podnikova ekonomika a management : sborník referatů z mezinarodní konference "Podnikova ekonomika a management" konané ve dnech 17. a 18. června 2004 v Brně
- Creator: Kowal, Jolanta ; Węgłowska-Rzepa, Krystyna
- Pages: S. 174-187
- Date issued: 2004
- Type: Tekst
- Language: eng
- Detailed object type: rozdz
- Object type: Rozdział